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Annual Report 2014/15Detailed Picture

Regions

With customers in more than 140 countries and offices in 30 countries across the world, Chr. Hansen has organized its sales operations in three regions:

  • EMEA (Europe, Middle East and Africa)
  • Americas (North and South America)
  • APAC (Asia-Pacific) 


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EMEA

The EMEA region accounted for 47% of revenue, compared to 50% in 2013/14. Chr. Hansen has offices in 15 countries.

Dairy markets across the EMEA region were in turmoil during 2014/15. The continued restrictions on exports of certain food categories to Russia had a negative impact on a number of EU cheese manufacturers, which had to develop opportunities in new markets and focus on optimization of their own processes.

The EU milk quota system was abolished with effect from 1 April 2015. However, as a consequence of the Russian restrictions, lower Chinese demand for milk powder and a ramp-up of production during 2014, EU milk output did not then increase.

The natural colors market in EMEA performed well during 2014/15, with increased conversion from synthetic colors and increased demand for coloring foodstuff  products.

Revenue increased by 6%, with organic growth of 9%. The organic growth was driven by strong growth in cheese, enzymes, meat, human health and natural colors. Fermented milk delivered solid growth, while revenue from probiotics  for fermented milk was lower than in 2013/14. Animal health delivered modest growth.

Americas

The Americas region accounted for 39% of revenue, compared to 36% in 2013/14. Chr. Hansen has offices in eight countries.

The dairy markets in the Americas generally developed positively during 2014/15. The US cheese market experienced growth above historical levels, stimulated by increased inventory levels, consumer demand and an increase in exports. Growth in the US fermented milk market slowed, partly due to a stagnating market for Greek yogurt products. Latin America also experienced growth in the cheese markets. Across the region, probiotics were challenged by declining sales.

The US markets for probiotic dietary supplements and microbial-based solutions for animal health continued to grow, primarily driven by higher penetration levels. In human health, the increased penetration was driven partly by large retail chains deciding to include probiotics in their product ranges.

Conversion to natural colors in the US remained slow during most of the year, but a number of large food & beverage manufacturers have announced their intention to convert to natural ingredients.

Revenue increased by 23%, with organic growth of 12%. The organic growth was driven by strong growth in cheese, enzymes, human health and natural colors. Fermented milk delivered solid growth, while revenue from probiotics for fermented milk was lower than in 2013/14.

Animal health was negatively impacted by a major customer’s decision to insource the production of silage  inoculants and delivered only modest growth.

APAC

The APAC region accounted for 14% of revenue, the same level as in 2013/14. Chr. Hansen has offices in seven countries.

During 2014/15, dairy markets across the region developed positively, whereas the market for natural colors was to some extent impacted by lower economic growth in some countries.

In China, the consolidation of the dairy industry continued. Major local dairies are rising in the global rankings and are increasingly diversifying from standard to premium products and expanding into new product categories.

In India, investments in production capacity for the processed-food supply chain increased. The market for industrialized dairy ingredients, however, remains small compared to local milk production.

To support the Nature's No. 1 strategy, local organizations in the region have been strengthened, especially in China to support the new go-to-market model with direct access to the most important customers for dairy products, but also in emerging ASEAN markets to help customers build new food categories.

Food legislation is maturing across the region, with increasing interest in supporting natural food ingredients.

Revenue increased by 15%, with organic growth of 7%. The organic growth was driven primarily by strong growth in cheese, fermented milk and human health. Probiotics for fermented milk showed good growth, while revenue from natural colors was lower than in 2013/14.

Growth in fermented milk including probiotics and human health was mainly driven by strong growth in China. Natural colors experienced declining revenue across the region, except for Australia and New Zealand, which experienced good growth from conversion.